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Predictions Are As Accurate As You

We categorize, classify and organize in an attempt to understand and simplify things. Then, from classifying, we make predictions and conclusions. Putting people and things into categories is a useful shortcut. Yet, at what cost? There are a lot of analytical tools available that collect information about people and organize and arrange the data into ways to make sense of that information based on how other people have responded in the past. Are they worthwhile?

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