In the virtual example and in reality, when someone feels seen, they pass their pride and joy from that memory to others they interact with during the day so the good feelings spread. So, in recognizing a team member privately or a colleague, their appreciation for that approval works to spread positive emotions among colleagues, clients and team members they work with. A great number of people are then affected by a demonstration of recognition and approval for one person. Even if you may not identify with a desire to be recognized, many people do, particularly younger professionals. And, it could make the difference between holding onto a valued team member or giving them a reason to look for a new job.