Remember what it’s like to be 8-years-old at lunch in a school cafeteria? You see a kid who has a home-baked chocolate chip cookie. More than anything, you want that cookie, so you try to make a trade; your package of Sour Patch Kids for that cookie. The only thing is that the cookie owner doesn’t want to part with his freshly baked cookie. And, he says in his culture, there is only sweet candy. Therefore, he doesn’t want to make the trade. You’re 8; you can’t conceive of anybody not liking sour candy. And you want the cookie. How can you work with someone who does not share your tastes or a desire to exchange?

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